Meet the experts
behind every
recommendation.
The Greenfoot team has spent decades helping Canadian homeowners cut their energy bills, breathe cleaner air, and stay comfortable year-round. Get to know the people behind the advice.
writing now
More team bios coming soon. Our authors bring deep experience from across the industry, including home inspections, energy auditing, installs, marketing, and customer service.
Joe Godbout
Co-founder / Chief Executive Officer
Joe has 17 years in the energy efficiency industry, from owning Enercheck, his energy auditing firm, from 2008 to 2014, to co-founding Greenfoot in 2015. Joe also owns CG Group Realty, a real estate holding company in the Greater Moncton area with over 1000+ doors. Joe enjoys Clay Sports shooting, fishing and Fitness.
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Laura Lee Faulkner
Director of Marketing
Laura Lee brings over 15 years of HVAC industry experience to Greenfoot. She spent 15 years as Marketing Director at Kerr Controls Ltd, Atlantic Canada's leading HVAC distributor, where she worked closely with contractors across Nova Scotia, New Brunswick, Newfoundland and Labrador, Prince Edward Island, and Ontario. As Greenfoot's Director of Marketing, she translates that deep B2B knowledge into clear, helpful guidance for homeowners.
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Adam Robinson
Energy Advisor
Adam specializes in residential and multi-unit buildings, working on everything from blown-in insulation, batt and poly, and open or closed cell spray foam to heating and cooling equipment, ventilation, solar, and energy-saving appliances. He supports new construction and retrofit residential and commercial projects across Atlantic Canada and British Columbia. Watch Adam break down the most common heat pump misconceptions in the video below.
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Invest In Your Home
Our experts have spent decades helping homeowners across Atlantic Canada and BC make smarter, longer-lasting investments in comfort and efficiency. From heat pumps and solar to insulation and air quality, we help you choose what's right for your home and your budget.
That is the Greenfoot approach!