Greenfoot Team
Russell
Smith.
Chief Margin Officer
Russell Smith is Chief Margin Officer at Greenfoot Energy Solutions, where he leads pricing, packaging, and profitability across the company's heat pump, solar, insulation, and service divisions. Russell joined Greenfoot in 2020 as a Digital Media Creator before stepping into the National Sales Manager role from 2021 to 2026, building out the residential and commercial sales teams across New Brunswick, Nova Scotia, Prince Edward Island, Newfoundland and Labrador, and British Columbia. Before Greenfoot, Russell spent 16 years as a Lead Teacher with the Anglophone East School District in Moncton, and ran his own video production company, Beacon Hill Productions, telling stories that move communities forward. He holds a Master of Education in School Counselling and Guidance and a Bachelor of Science in Biology, both from the University of New Brunswick. Russell is the host of Greenfoot's energy advice video series, where he walks homeowners through the real-world products, retrofits, and decisions that lower bills and improve comfort.
Author
Russell
What Has Russell Written About?
Browse the latest articles and guides published by Russell Smith on energy efficiency, heat pumps, and home comfort.
Replace Baseboard Heat with a Ductless Mini-Split Heat Pump: How It Works and How Much You Save
Electric baseboard heat is everywhere in Canadian homes, and it is one of the most expensive ways to heat a house: every kilowatt-hour in becomes one kilowatt-hour of heat, full stop. A cold-climate ductless mini-split heat pump moves heat instead of making it, delivering three to four kilowatt-hours of heat for every one you pay for, which is why ENERGY STAR Canada certified models can cut Maritime heating bills by 50 to 60 percent. Russell Smith walks through a real Greenfoot install: the placement walk-through, the wall bracket, the core drill, the outdoor compressor on aluminum stands, the line set, the vacuum and refrigerant charge, and the homeowner walkthrough at the end. Single-head installs take five to six hours. Typical Canadian cost is $4,500 to $7,500 before stacking provincial and federal rebates.
Read article →Drill and Fill Insulation for Older Homes in Canada: How Dense-Pack Cellulose Retrofits Work
Most Canadian homes built before 1960 have zero wall insulation, just bare cavities behind plaster and lath. Drill and fill solves that in a single day from the outside, with no interior demolition, by dense-packing the wall cavities with cellulose at 3.5 lb per cubic foot. Russell Smith walks through how the retrofit works, why dense-pack cellulose beats foam and fibreglass for old walls, the typical 15 to 25 percent heating savings, and which provincial rebates in NB, NS, PEI, NL, and BC apply.
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Invest In Your Home
Our experts have spent decades helping homeowners across Atlantic Canada and BC make smarter, longer-lasting investments in comfort and efficiency. From heat pumps and solar to insulation and air quality, we help you choose what's right for your home and your budget.
That is the Greenfoot approach!